![]() ![]() You actually have people inside the company pitching other people inside the company on Canva, 15 minutes after seeing it. Because they're thinking in terms of static PDFs, static slide decks that they email around, and when they see Canva working in the cloud, with full-motion graphics, video that you can drop in, a hundred million pieces of content that you can drag it to complete their design, they just get wildly excited about it. When they see what Canva is capable of, they just get so excited at the possibility. We've visited companies like LEGO, we've visited agencies like WPP, who just signed a big deal with us, we visited agencies like Initiative inside IPG. Its highly popular racing bar charts are set to follow by the end of the year.Ĭustomers that the co-founders have been meeting during their visit illustrate the strides Canva is making in the enterprise market. The first Flourish visualizations roll out as Canva-native capabilities this week with the introduction of hierarchical treemap and packed circle charts. The co-founders were in London this week to celebrate the opening of its European office in Hoxton Square, part of London's 'Silicon Roundabout' district, along with the launch of new interactive data visualization capabilities, which build on last year's acquisition of London-based Flourish, whose co-founder Duncan Clark now becomes Canva’s European Lead. Also notable were new AI enhancements including a video background remover and various tools that use AI to automatically generate designs, make edits or write copy, suggest images and layouts, sync soundtracks to video, or translate content. Then in March this year the company added a Brand Hub, providing new capabilities to manage design guidelines and controls across an organization's use of Canva, including approval workflows. That release also brought updates to the teams functionality, such as template permissioning and team reporting, and also saw the launch of an apps marketplace and the Canva API. Much of that acceleration is attributable to the launch of Canva Visual Worksuite last year which added the ability to collaborate on digital documents, whiteboards, single-page websites and print alongside the core design functions, presentations, social media and video. But it's only in the past year that it has started to rapidly expand its footprint in the enterprise market, doubling the number of team users to 6 million out of the 14 million total paid users. The ten-year-old company now has 135 million monthly active users, it has been profitable for the past six years, and just this week it surpassed $1.5 billion in annualized revenue. Rather than it just being that one design team within organizations, we want that design team to work together with all the people who are in the enterprise - and we're seeing it. We're taking design wall-to-wall inside the enterprise. The goal is to put visual communications - imagery, design, video, data visualization and more - into the hands of every knowledge worker, supported by design teams but without the resource bottlenecks that have historically prevented widespread use of visual design. So I think we view ourselves as really creating that category of digital communications for everyone. One of the innovations that we launched ten years ago was that we took this incredibly complicated process and made it simple enough for 100% of the world to access design, as opposed to 1% of the world. Cameron Adams, Chief Product Officer and one of the founding trio alongside CEO Melanie Perkins and COO Cliff Obrecht, explains: ![]() Its explosive viral adoption among freelancers, small businesses and social media influencers is now spreading into the enterprise, and that's all part of the plan. That could all be about to change if the co-founders of fast-growing DIY visual design tool Canva have their way. Cameron Adams, Duncan Clark, Canva word processing and video conferencing have all become ubiquitous communication tools in the world of work, but visual design has never achieved mass adoption, remaining in the hands of professional users and their hard-to-use specialist tools. ![]()
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